The below is an extract of a research essay on Nike’s advertising campaign featuring Colin Kaepernick and its contextual basis. To read the full essay with sources please contact the author using the contact page. Nike’s campaign narrative is of a courageous dreamer who is battling the odds to...

For most of us, we have become accustomed to having our files available to us at the touch of a button without much care for the future. We expect and demand our data to live online, for free, in perpetuity. While irrational, it does mean that our ‘lives’ are...

The below is an extract of a research essay on the issues currently faced by Gillette from 2005 to the present day. To read the full essay with sources please contact the author using the contact page. Gillette, a safety razor company founded in 1901 by King C. Gillette,...

The essay below is an extract of research conducted on the greening measures Walmart has undertaken from the mid-80s to the present day. To read the full essay with sources please contact the author using the contact page. Sustainable development has become a paradigm to contain the negative externalities...

The pandemic and subsequent lockdown have yet again provided the catalyst for extraordinary measures in the commodities markets – this time with gold. The nearly-indestructible metal once mockingly referred to as a barbarous relic by Keynes is seeing quite a comeback with demand for delivery – actual physical bars...

Oil is the most traded commodity in the world, with its total value traded easily exceeding that of gold and diamonds. For a nation, possessing vast quantities of this limited commodity quickly makes them a global player in the developed world. Better still, if they can set the prices,...

OK, tell me if you’ve heard this one before. A billionaire founder has the ambitious dream to make autonomous electric vehicles and has named the company after a 19th-century scientist. You would be right to assume it’s Tesla, but in fact, it’s China’s reply, meet Faraday Future. Named after...

What do Amsterdam and Beijing have in common? The two could not be more starkly contrasted, except for one small overlapping love – the bicycle. While their histories are wildly different the need – or even the desire – to have the city planned around the humble bike is...

If California in the early 1900s was sharply characterised by its gold rush fever, then the last few years would be a fitting parallel to the smart speaker market. Is this a tad dramatic? Absolutely. But in all sincerity, almost every tech giant has launched its own version of...

Would you eat artificial meat? How about filling your home with artificial plants? Most of us would do neither of those. When we hear the word artificial we think: unnatural, contrived, false or hollowed. But with the advent of Artificial Intelligence (AI) it could very much be a spark...

China’s first space station Tiangong-1, originally launched in 2011, is expected to crash back down to Earth within the next few weeks. Aerospace Corporation and the European Space Agency (ESA) have estimated the 9-metric-ton craft’s descent to be between the end of March to the middle of April. Late...

American businesses are employing more people than ever, the stock market has soared – even with the ten per cent correction – and consumer optimism is growing. Given this spirit, it remains a puzzle as to why productivity is lagging behind in the United States, and why are wages...

No one chooses to be the underdog in any sphere, but that is what many young hopeful tech startups do. Nearly 1,300 a month in the US alone try to duke it out with the big guns hoping to get their idea materialise from venture capital funds. Sadly the...

Western Beijing is mostly known for its rural charm, mountainous scenery, and for its draw for red tourism. Visitors can take a day trip to this area steeped in history – relating to the adventures of the communist party – while sampling fine local foods. Wild mushrooms aside, Mentougou...