The Genius of Nike’s ‘Dream Crazy’ Campaign Starring Colin Kaepernick
The below is an extract of a research essay on Nike’s advertising campaign featuring Colin Kaepernick and its contextual basis. To read the full essay with sources please contact the author using the contact page. Nike’s campaign narrative is of a courageous dreamer who is battling the odds to...
Gillette: The Best a Razor Can Get?
The below is an extract of a research essay on the issues currently faced by Gillette from 2005 to the present day. To read the full essay with sources please contact the author using the contact page. Gillette, a safety razor company founded in 1901 by King C. Gillette,...
The Greening of Walmart: Building a Sustainable Supply Chain for America’s Green Consumers
The essay below is an extract of research conducted on the greening measures Walmart has undertaken from the mid-80s to the present day. To read the full essay with sources please contact the author using the contact page. Sustainable development has become a paradigm to contain the negative externalities...